The Chelchele farm, managed by Metad, is situated about 400 km south of Addis Ababa, in the administrative Southern Nations, Nationalities and Peoples’ Region. It was created in 2013 on 30 hectares of land in the very heart of the Yirgacheffe appellation, known on the international scene for its high-quality coffees. Metad works with local farmers who supply him with their best cherries. More than 2,000 farmers in the vicinity of Gedeb currently sell all or part of their harvest to Metad. They cultivate high-altitude land (at around 2,000 metres) using old and exclusively manual practices. Metad operates a very precise traceability system thanks to which we know the farmers, who are members of kebele associations.